You always know what you are going to get. In marketing, successful brands are relentlessly consistent in their approach and style, just think of Apple. Having a clear style template and music policy to support the needs of the venue is essential. Bringing grungy punk rock to a high-class wine bar would obviously be wrong. I’d identify the musical personality of the venue. Promoting live musicĪs a marketeer looking into the world of gig promotion, my starting point would always be to understand the venue, and the types of people it is looking to attract. Their job is to use live music (not artists), to promote the venue, and help them achieve their business targets. These ‘wants’ should help clarify the roles each stakeholder plays in promoting live music. A great venue with friendly staff – good drinks, good prices, no queues, clean toilets.High-quality music, with the best possible sound.A great night out, with like-minded people, in an atmosphere conducive to fun.To attract the very best musical talent to their venue.To use live music to provide a personality for their venue e.g.To use live music to increase venue dwell time, thus increasing food and beverage sales.To use live music to drive repeat visitors to their venue.What promoters and venues want from live music Fair compensation for the entertainment they provide and / or opportunities to sell their music.An appreciative and respective audience who want to listen to their music.
At atmosphere conducive to great live music sound, lighting and staging.A chance to showcase their new material.What musicians and managers want from live music What promoters and venues want from live music.What musicians and managers want from live music.
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